With a row-by-row layout, you create a visual story that moves from left to right like the pages of a book or a magazine. Row By RowĪre you a natural storyteller? The row-by-row layout could be for you. Also, use consistent fonts if you’re posting any quotes or images with text. Another option with the checkerboard is to alternate backgrounds - say, a dark background one day and a white background the next.Īgain, stick with the same color scheme and filters. With a checkerboard Instagram grid layout, you alternate between two types of posts or color themes.įor example, you might have a quote post one day, followed by a real-life photo the next, and you continue to alternate these post types throughout your feed. If the squares layout grows tiresome for you, at some point you might want to swap it out for a checkerboard. Select colors and filters that reflect your brand’s personality and industry niche, and then stick with that theme throughout your feed. The idea with squares is to simply post a photo one at a time, using consistent colors and filters.įor example, use a simple black and white aesthetic to give your feed a consistent look and feel. Related: 3 Big Reasons You Need Influencer MarketingĪs the most basic Instagram grid layout, squares are a great place to start if you’re new to creating grids.

Plus, driving people to your profile is ideal because that’s where you’ll have a link to your website or other important information. However, if you want your page to be aesthetically pleasing - say, for a fashion, beauty or graphic design business - then a grid layout is the way to go. They also might solely view your Stories or Reels, making the grid layout less important.

Some people will come across your posts in their feeds and won’t bother to visit your page. With a grid layout, your page looks like one cohesive work of art instead of a random series of photos.Īrguably, a grid layout is not the be-all, end-all of gaining followers and engagement on your page.

While you can easily get started posting without a specific pattern in mind for your page, eventually, you might want to think about creating an Instagram grid layout. One way to connect with them and impress your followers? Instagram grid layouts. Whether you’re selling your new lipstick line or promoting your life coaching program, there are so many ways to connect with your target audience, build a following, and grow your business. Author: Karen Spaeder Published on: NovemPublished in: SocialĪround the world, thousands of businesses use Instagram to market their products and services.

Diagonal instagram layout